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I Help Marketers in the
Real Estate and Personal Finance Industries Write Content
That Builds Trust and Converts


A Different Kind of Writer


There’s no shortage of educational content for consumers on the topic of real estate and personal finance.


As a savvy marketer, you understand that your marketing messages have to cut through the noise. They need to build trust, offer valuable insights and turn more prospects into buyers.


Unfortunately, it’s challenging to find a writer who understands real estate and personal finance deeply enough to help your marketing stand out. Most writers are trained to crank out fluff and fodder and they lack the nuanced industry experience to make your message resonate with your audience.


That's where I come in. 

Headshot - Tara Mastroeni (Landscape).jp

Over the past decade, I’ve helped dozens of clients in the real estate and personal finance arenas create content and copy that generates results. I know how to unpack and communicate industry topics like a pro - all while making it easily accessible to the consumer.

My specialty? Breaking down technical concepts in a way that's easy to understand. That way your audience doesn't feel intimidated as they’re gently guided toward the next step in your sales funnel.


In short, I create informative and engaging content that gets results. I’d love to do the same for you!


Check out my portfolio or take a look at how I can help you.

 I've Written For


Why Me?

Headshot - Tara Mastroeni (Seated Potrai

I've been working as a Real Estate and Personal Finance Writer for the past decade. But, why hire me?

Expert-level industry knowledge:

I have a decade's worth of knowledge of how the real estate and personal finance industries work, which means you can trust me to create factual content without a lot of hand-holding.


Content that gets results:

In the last ten years, I've also studied what it takes to write content that coverts. I know how to create marketing materials that will encourage your clients to take action.


Pristine work record:

In all of my time working as a writer, I have never missed a deadline. You can trust me to deliver on time. 

Ready to get started with your project? Contact me for more assistance.

I've written for


Not all content is created equal.

Creating custom content that actually works for you is my top priority. When done right, content can be your most effective tool in converting an audience into leads and leads into paying customers. 


To that end, with every piece of content I create, I work to thoroughly research your brand and consumer base before getting started. Then, I focus on creating informative-yet-easily-digestible content that matches your brand's voice and tone.

Taking these steps allows me to deliver you a product that builds trust with your audience and helps guide them toward the next steps towards working with you. With that in mind, below is a selection of the services I offer:

 Content strategy

Before you can create great content, you need to have a defined strategy. Implementing a clear content strategy is the best way to ensure that you create content that's useful to both your company and your target consumer.

Read More >

Editorial calendars

Once you've defined your content strategy, it's time to brainstorm ideas and put them in an editorial calendar. Using a calendar guarantees that your content will feel timely and relevant to your target market.


When you write in-depth articles the right way, they help you attract an audience, which can become a source of new leads.

Case Studies

Case studies act as social proof. Showing off your  happy clients is one of the best ways to convert prospects into new customers.

Don't see your project on this list? Get in touch to schedule a free consultation to discuss how I can help you.


Like what you see? Send me a message to learn more about how I can help you.



Tara has a good sense of home trends, architecture and design-related topics to provide knowledgeable and professional content. I have worked with Tara on several high-profile blogs and her initiative and drive show through her work. It's a pleasure to work with Tara daily to see what new ideas she will come up with!

I highly recommend Tara to anyone needing solid blog posts. She is knowledgeable about real estate,  consistently hits deadlines and knows how to write blog posts that drive audience engagement.



I brought Tara on in November of 2014 as a staff writer and she wasted no time in hitting and exceeding her mark. Tara has an incredible eye for real estate.







Ready to talk? Have a question?


Send me the details of your project by filling out the quick form below or email me at


I’ll get back to you ASAP.

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